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Maplin Electronics launches new consumer site in bid to continue its rapid growth
Maplin Electronics, is one of the UK's largest online electronics retailers and is embarking on its biggest e-commerce drive yet with the redesign of its website - www.maplin.co.uk. The .net site, redesigned by new media agency Hitura, aims to increase Maplin Electronics' current turnover of £10 million by 25% through an improved shopping experience and usability.
"Maplin's old site worked well for them but failed to put the user's needs first" said Ryan Kliszat, director at Hitura. The new site features excellent product display with extensive technical information and simple to understand product cross-selling and bundling functions. The large volume of information associated with each product is broken down and presented to the user in a digestible format, with multiple purchase, product comparisons and personal account management seamlessly integrated into the shopping process. Furthermore, additional elements such as the product wish list and monthly newsletter enrich the e-commerce experience and form part of Maplin's long-term customer retention strategy.
"Maplin has grown rapidly with a very small team of 5 people since 2001 by adding new features each month and being very sales focused whilst managing costs. However we reached a point where we could no longer keep adding new functionality and needed to spend the time building a new platform. The new .net frameless site will provide us with many years of growth as we plan to release more improvements over the next 2 years.
Hitura were able to take our wire frame designs and give them an attractive skin. Their process of graphic design followed by the delivery of html pages, which we could then incorporate into our systems, was ideal. Along the way, they helped us solve many design issues and usability problems. Our new design has already increased our daily visits by 50% and usability is better than ever before. Hitura did a great job winning the contract and we shall continue to use them in the future," said the Internet Channel Manager, Chris West
Maplin Electronics went live on Sunday the 31st of October and will see its true test through the Christmas months.
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London: 0207 580 2880 | Leeds: 0113 230 6006
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