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Anya Hindmarch
www.anyahindmarch.com
Hitura were commissioned by UK Fashion Accessory Designer of the year 2003 Anya Hindmarch to produce an online ordering system for their shops (B2B) and customers (B2C).
On the surface the shop provides clean, effective navigation, however underneath exists a comprehensive management and ordering system. B2C Orders have increased by 1000% since the rebuild due to the increased usability and search engine visibiliy of the new site.
The trade ordering site has been an equal success having to cope with orders in excess of several million pounds. Recently, the system was featured at London fashion week. The system allowed the sales team to place trade orders live via a wireless network at the show.
Site Features
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Facility for users to upload high resolution images to be custom printed on their bags or scans of their handwriting to be embossed in gold or leather inside the bag.
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Direct integration with ERP and accounts systems allowing tracking of customers both in store and online.
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Large retailers such as Bloomigdales, Harrods and Selfridges place multi million pound order volumes online and view design work in progress.
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The site has a press area for journalists to save a high resolution image of any catalogue item.
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Designed email broadcast facility to target the international customer base (both B2B and B2C).
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London: 0870 774 3750 | Leeds: 0113 230 6006
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