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Case Studies
Please click on the links below to read our Case Studies:
Sony Case Study | Chiltern Mills Case Study | Maplin Case Study | Furniture 123 Case Study
Sony Case Study
Hitura created an online email campaign to support a direct mail initiative to promote Sony's video conferencing hardware.
Hitura designed and programmed the campaign, and the emails were distributed in 10 languages to Sony's European audience of re-sellers.
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Chiltern Mills Case Study
Chiltern Mills is a homeware retailer with nine stores in the North of England. We developed an online store that would give the client instant access to a large customer base beyond its normal catchment area.
Working closely with the client we:
We meet with Chiltern on a regular basis to share knowledge and continually review the effectiveness of the online marketing campaign.
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Maplin Case Study
Hitura redesigned Maplin's customer website. The website closely followed the brief which required:
Maplin Electronics is the 13th fastest growing company in the UK with a £200m GBP turnover. Their e-commerce site was launched in 1999 and has since enjoyed considerable growth and receives over one million hits per month.
We gave the site a sharper more modern feel. Even though the site is already the UK's first choice when buying electronics online the aim was to significantly increase website sales.
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Furniture 123 Case Study
Our founding partner David Oxley acted as interim New Media Director for Furniture 123 - a DTI award winning e-commerce platform. David planned all aspects of the website and implemented the design, programming and content management systems.
David ensured Furniture 123 took full advantage of smart technology. Furniture 123 hold no stock and its ordering systems are seamlessly integrated with the warehousing facilities of its suppliers.
To compliment the efficient new website, online marketing initiatives were put in place to drive sales.
Using pay per click advertising, prize draws, affiliate marketing and partnership with major shopping portals such as AOL, Yahoo and Freeserve we quickly built the website into a successful and growing business.
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